For many, the flavor of pistachio and kataifi evokes memories of holidays in Greece, Turkey, or the Middle East. Picard’s log taps into this travel nostalgia, offering a “holiday in a box.” In the dark, cold days of a European December, eating these sun-drenched flavors provides a form of escapism.
The taste of roasted nuts and golden pastry transports the eater to warmer climates. It breaks the monotony of winter root vegetables and heavy meats. It is a ray of culinary sunshine on the Christmas table.
At €28.99, it is a cheap vacation. It allows the consumer to travel through their taste buds. It adds an element of storytelling to the meal: “Remember that trip to Istanbul? This tastes just like that dessert we had.”
This escapist quality is a powerful selling point. Food is emotional transport. Picard allows you to leave the grey winter behind for a few moments of golden, crunchy bliss.
Serve it and take your guests on a journey. No passport required, just a fork.